Our design philosophy springs from the belief that the world is constantly teaching us how to create beauty. We find our muse in the way morning light catches the edge of a coffee cup, in the confident stride of a stranger crossing the street, in the weathered hands of an artisan perfecting their craft. These moments become the DNA of our collections, the invisible foundation upon which every piece is built.

We are students of human behavior, collectors of fleeting beauty, translators of emotion into fabric and form. Our inspiration comes not from fashion weeks or trend forecasts, but from life itself—raw, authentic, and endlessly generous with its lessons. The curve of a cathedral archway informs the drape of a sleeve. The rhythm of ocean waves influences the flow of a hem. The quiet confidence of a grandmother's vintage coat shapes our approach to timeless tailoring.

This is where we share the stories behind the stories—the moments of discovery that spark new collections, the cultural observations that influence our color palettes, the personal encounters that remind us why we create. Here, you'll find the invisible threads that connect a morning walk through Oslo's quiet streets to the birth of a new design, or how a conversation with a stranger in a bookshop café becomes the inspiration for an entire seasonal concept.