Our story

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“The name naturally became a play on words; a variation of "horse" became Hést.”

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Our team

Didrik Stordahl

Merchandiser

+47 999 99 999 al@frend.no

Andreas Limi

Chief Product Officer

+47 999 99 999 al@frend.no

More stories

AW25: RETROSPECT

A look back. A step forward. The AW25 Retrospect collection marks a milestone –honoring where we began, those who’ve been part of our journey, and the man who sparked it all.

The FAM collection

The FAM sweater collection. The original icon. FAM is the sweater that defined our signature knitwear—loved for its long, oversized silhouette, soft high neckline, and effortless elegance. Designed to be lived in and loved for years, it’s the knit that started it all.

AW25: JEANS GUIDE

Your perfect pair starts here. Our denim guide is designed to help you navigate fits, rises, and details –so your jeans feel as good as they look.

Nomad's Rest Collection

For the souls who carry home in their hearts rather than their addresses, Nomad's Rest celebrates the art of comfortable wandering.

Inspiration

What inspires us?

Our story

Ihitas mo blaudis accuptas ressimporem voluptatet di ut qui sim am dunderi orrovit atibus alist occulla borporum qui odis assi qui is dit ius voloressin cuptas nos ut.

Urban Folklore Collection - Fall/Winter 2024

Born from the stories whispered between city buildings and the myths that grow in metropolitan shadows, Urban Folklore reimagines timeless silhouettes through a contemporary lens.

Behind the Design

Every piece in our collection begins with a question: what story does the wearer want to tell today? We believe clothing should whisper your truth before you even speak, carrying the quiet confidence of someone who knows exactly who they are.

Letters from Our Community

The message arrived on a Tuesday: "I wore your jacket to my job interview and felt invincible." These stories from our customers remind us why we started—to create more than clothing, but confidence you can wear.

Our story

Ihitas mo blaudis accuptas ressimporem voluptatet di ut qui sim am dunderi orrovit atibus alist occulla borporum qui odis assi qui is dit ius voloressin cuptas nos ut.

Behind the Design